Aspiring models often ask us, How do I get into modeling? Or, How do I
get started in modeling? This article discusses the various types of
modeling, and what it takes to make it in this challenging yet fun
profession. You will also find some useful tips an advice on how to get
started in teen modeling.
What are the different types of modeling?
There
are basically five (5) different types of modeling. These are the
broadest categories, with newer but smaller categories evolving all the
time. Furthermore, these categories also overlap with each other at
times.
1. COMMERCIAL MODELING (Television, Catalogs and Print-Ads):
Commercial
models help promote products and services through ads in the electronic
media such as Television and the Internet as well as through Print
Advertising. They appear in commercials/ads, on product packaging, in
magazines, on billboards, etc., and help promote all kinds of products
and services ranging from computer equipment to medicines, apparel,
shoes and cosmetics. This is by far the largest modeling and teen
modeling category.
General Requirements for Commercial Modeling:
Contrary
to popular belief, many successful commercial models look like normal,
everyday people. If they walked past you on the street in normal
everyday clothes and with little or no makeup, you would probably not
look at them twice. However, what they do possess is the ability to
express an emotion, and the ability to replicate that same look time and
again. For starters, you can start practicing your best looks and poses
in front of a mirror. Many successful models do 15 minutes of
mirror-work every day. Practice evoking different types of emotions
through your expressions.
The ability to show different
expressions, to be able to hold that expression so that the photographer
can take multiple shots at different camera exposure settings, and the
ability to create that expression again at will are all very useful
qualities. The good news is that these qualities and talents can be
developed. Good commercial models are also usually photogenic, but
exceptions abound. Having a unique or different look is good but often
not an absolute necessity. Personality, likeability (that the audience
or target market can relate to), being internally happy (i.e., liking
yourself - because it does show through in your images) and being able
to work long hours while at the same time enjoying the process are other
attributes that successful commercial models seem to possess.
Most
pictures on magazine covers are touched up and air-brushed on the
computer for hours (called digital editing) to create the right look. If
you have reasonably good features, a great photographer can make you
look like a superstar! Remember, the glamorous superstars don't always
look that way in real life. The magic is in the camera, makeup and
digital editing.
2. PROMOTIONAL MODELING (Tradeshows, Retail, Car Shows, Events, etc.):
Promotional
modeling includes work at Tradeshows and Conventions, handing out
Product Samples in Retail Stores, helping promote products or services
at Car Shows, Boat Shows, Events, etc. What differentiates Promotional
Modeling from Commercial Modeling above is the fact that for Promotional
Modeling you have to be there in person, because you yourself (not your
photo or video) are doing the promoting. While it may not appear as
glamorous as Commercial Modeling, it can provide good income
opportunities, and the jobs are usually easier to get. Creative forms of
Promotional Marketing (often referred to as Buzz Marketing) and Event
Marketing are gaining fast in popularity. It seems to be a high-growth
area, and compensation seems to be improving too.
General Requirements for Promotional Modeling:
Promotional
Modeling is about overall personality, interpersonal skills, being able
to establish a quick rapport, and staying focused on the task at hand.
You may meet a lot of different people, albeit each very briefly. If you
thrive on meeting people and enjoy the hustle and bustle of a tradeshow
environment, Promotional Modeling is usually easier to break into than
Commercial Modeling, although exceptions are always there. Even though
the job is not primarily about being photographed, you'll still want to
look and act your best. Promotional/Event Modeling is a growing field.
3. FASHION MODELING (includes Runway, Fashion Shows, etc.):
Fashion
models help launch new products and designs such as in apparel,
accessories, shoes, jewelry, swimwear, beachwear, etc. The walk the
runway in fashion shows. Many large fashion shows also get media
coverage, and a good fashion model can get print exposure in leading
fashion magazines such as Vogue, Elle, Cosmopolitan, Glamour, etc.
Similarly, if a fashion show is being covered by the broadcast media,
there is a chance that you may appear on Television too. Many
industry-specific fashion shows such as shows for apparel and swimwear
can hire hundreds or thousands of models at a time.
General Requirements for Fashion Modeling:
Up
until a few years ago, a height of at least 5 feet 9 inches was
considered pretty much a requirement for Fashion Modeling – especially
for the Runway (where you walk up and down a Runway, wearing clothes of a
certain brand and/or designer). However, that is fast changing. Now,
there are Fashion/Runway shows for pretty much all body types. If you
feel good about your body, can walk confidently, and look reasonably
good, chances are that you can find some opportunities in Fashion
Modeling. For certain apparel and swimwear shows, a good
well-proportioned body is more important than just height alone. Since,
the shows can require hundreds of models per day (and there are just so
many really tall good looking models around), you probably have a good
chance of being selected as long as the overall body proportion is in
line with what the manufacturer’s product line is. Then, of course,
there are apparel and swimwear manufacturers who make clothes for
petites and plus-sized customers as well.
4. INTERNET MODELING (web-sites, live webcam, etc.):
Internet
modeling, whether it is for static content on web-sites or for live
webcam or streaming video is a popular segment. Generally, you have to
be over 18 years of age.
5. MODELING FOR PHOTOGRAPHERS, CONTENT CREATORS & STOCK PHOTO AGENCIES:
Photographers
hire models all the time, either to build their own portfolios or to
create content for Licensing to others and/or for Stock-Photo purposes.
The PhotoShoot can be either a paid shoot (where the model gets paid
either on an hourly basis or a flat fee) or TFP (trade Time for Prints),
or TFCD (trade Time for CD-ROM images). In the TFP or TFCD arrangement
no money changes hands. It is just a trade or swap. The photographer
invests his/her time, expertise and equipment, and the model invests
his/her time. Thus, they can create some content together that both
parties can use to further their own professional goals, respectively.
Stock Photo Agencies sometimes commission a photographer to take certain
pictures that can then be sold or licensed to different companies for
use in advertising and marketing materials.
As you can see, there
are myriad opportunities in the modeling world. However, it is hard
work. Like most other things in life, there is no guarantee of success.
It depends on your looks, luck, demeanor, personality, hard work,
perseverance, and a burning desire to succeed, among other things.
Others
before you have made it big in modeling, and you probably can too! A
good first step would be to create your free Portfolio on the Joy Of
Modeling website
([http://www.joyofmodeling.com/]) and on as many other modeling websites as conveniently possible. Contact local modeling agencies. Have a Professional Photographer shoot a nice Portfolio. Attend modeling shows and seminars. Learn about the business. Notice what is working and what’s not, and take corrective action. Good luck and best wishes.
([http://www.joyofmodeling.com/]) and on as many other modeling websites as conveniently possible. Contact local modeling agencies. Have a Professional Photographer shoot a nice Portfolio. Attend modeling shows and seminars. Learn about the business. Notice what is working and what’s not, and take corrective action. Good luck and best wishes.
The
fast-loading Joy Of Modeling website is a popular job searching and
referral place for models, photographers, videographers, film makers,
agencies, actors, actresses and reps. It is also a resource for talent
scouts and recruiters looking to hire for television, film, theater,
dancing and entertainment jobs. Aspiring models, actors and actresses
looking for their big break have a free opportunity for worldwide
exposure at the Joy Of Modeling website. It is a family-friendly site
(no nudity, porn, profanity or violence), and has separate sections for
grown-ups and kids. The site also offers Free Gifts and/or a Free
Shopping spree to its Gold Level members.
Whether you are
searching for Models or for Modeling Jobs, please do visit the Joy Of
Modeling website (www.JoyOfModeling.com) today. Thank you.
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